April 30, 2015 Subject:
A 1936 short infomercial
When starch was used. This 1936 infomercial is brief and gets right to the point. Historically interesting-that is about it.
January 7, 2012 Subject:
Questionable Time Saver
A resigned looking housewife demonstrates the virtues of Elastic Starch as an over-excited male announcer enthuses over its virtues. With this miracle self-cooking starch, there's no wax to add and no boiling, no cooking, no need to skim or strain! As in the Dreft ad which is part of the Archives, the housewife portrayed here demonstrates the product in a melancholic way that contrasts with the unseen announcers shrill excitement (its probably the same announcer). After all, before this poor woman even got to point of ironing and starching, she had to wash the clothes by hand using a washboard. Then she put the clothes through a wringer, carried the clothing outside, hung it on the clothesline and hoped it wouldn't rain. Is it any wonder shes having trouble summoning any enthusiasm for Elastic Starch despite the fact that its ready in no time at all? The announcer promises that her clothing will be fresh and fragrant! But what about her? Its ten cents a large package, but even that could have been beyond the budget of Depression era families in 1936, when this ad was made.
October 3, 2004 Subject:
Silly me, when I first started watching this, and watching the housewife make her conocation using the starch and water, I thought she was cooking with it! It's actually a mixture to use with your iron, which makes your iron 'almost glide' on your clothes. Um, as compared to... mostly sticking? Only 10 cents a box! Joy!